Retail & Distribution Chain Monitoring
iWeb Scraping provides the Best Retail & Distribution Chain Monitoring Services to scrape the relevant information from Retail & Distribution Chain Partners.
What is Retail & Distribution Chain Monitoring?
The web has entirely changed the method of shopping products. Our world has become multichannel and vibrant, having complex relationships between distributors, retailers, and manufacturers. The competition has become severe that online retailers are constantly cannibalizing brick-and-mortar sales. E-commerce websites are selling products without producers’ knowledge at the price which damages the brand image and market position. There is no complete control in the market as a successful brand owner over wholesalers, distributors, and retailers who are important players for agility and responsiveness.
Though web has overlooked different retail assumptions, it also offers manufacturers, distributors, and wholesalers unmatched visibility to their channels and customers. The web has become the biggest place to get real-time data. With constant web monitoring, you can effectively manage brand identity, distribution channels, and market competition.
Product Distribution Channel Monitoring is an important aspect of the general Supply Chain Management system. It includes the method of monitoring available data around the product distribution when it is accessible for sale.
If the product is available for sale across various channel partners i.e. brick & mortar store or other online marketplaces or wholesalers etc., the type and amount of data may differ; however, data is always available to be collected and there by monitored.
The data should be collected, cleansed, correlated, and then evaluated to understand the market and to get negative or positive factors which are impacting the brand value.
Once the required knowledge has been known from different analysis, the management should act quickly for tactical or strategic decision making.
Type of Data Available
The real time data which is important for a particular company or industry may differ. Although, following are the kind of data that areavailable:
Product Price
High-resolution product images
Professionally written description
Videos
Negative or Positive Feedback about the products on various online Marketplaces and on social media websites
Informal reviews on niche online discussion forum or knowledge collaboration in online communities.
Genuine reviews on digital or print media including Newspapers, Magazines, Blogs, Online publications, etc.
Semi-formal reviews broadcasted by online Influencers
Mentions in the research journals or academic community
Positive and viral communications of a company
Positive mentions of your brands or products
Effectiveness of counterfeit management procedures
Identifying fraudulent practices
Wipe out false complaints or reviews
Market competencies in different regions across the globe
Effectiveness of advertising, branding and communication
Irregular online VS offline distribution
Uneven regional demand & distribution
Lack of Accessibility or too much accessibility
